Why is market research so important?  Because a business will die if it isn’t done. In this fascinating Forbes article — 
3 Top Startup Mistakes That Lead To Business Death,
the author identifies three mistakes that start-ups make that lead to their demise.

Number 1? — “Lack of Market Research”

So why is it so important? It is only by prioritising what matters to your customers, that you can make your time and investment more important. If you don’t understand who your customer is, and what makes them tick, you could waste endless time barking up the wrong tree. Get out there and speak to your customers!

See the full article here.