is a research and
innovation agency

We understand how sub-conscious behaviour, context, perceptions and the quirks of human nature interact to shape the potential of an idea.

Everyone in the team is director-level with over 10 years' experience.

  • moet-hennessy
  • cedar-insight-games
  • Tuk cho - Asian Market Eating containers
  • Ben-and-Jerrys-Greek-Frozen-Yogurt
  • Harvester
  • philips-oneil-headphones
  • Kingsmill-Deli-Soft
  • itv-this-morning
  • Douwe-Egberts-Flavour-Collective


google glassFrom Insight To Inspiration

We uncover the insights and behaviours that people don’t even realise about themselves; identifying what really shapes how people think, feel and make decisions.

We will give you a more complete and inspiring connection with your customers, so you can create irresistible products, communications and experiences.


  • Cedar Research is my go-to agency when doing groups in the EU. Alex is an excellent moderator—able to quickly develop a rapport with consumers, and will quickly cut to the heart of the matter. His reports are thoughtful and thorough, digging behind what consumers said to understand the complex dynamics behind their words. Plus he’s the best person I’ve ever...
    Kelly O’Neal

    Kelly O'Neal - CMI Manager

    , Ben & Jerry's
  • Having worked with cedar on a number of projects they always bring a unique energy and enthusiasm to projects. Crucially they both involve and influence key stakeholders in the process enabling the development of innovations to be firmly rooted in consumer insight.
    Rebecca Rowe

    Rebecca Rowe - Senior Insights Manager

    , GlaxoSmithKline
  • Cedar are the ideal strategic partners as they consistently deliver actionable insight and value. They truly care about clients’ business challenges and place priority on delivering quality insight. I would recommend Cedar for Innovation, Consumer Insight and Strategic projects.
    Minette Koekemoer

    Minette Koekemoer - Marketing Director

    , Compassion UK
  • I have worked with Alex on various projects over the last 4 years and every time he has impressed us with his clear thinking, business understanding and strategic recommendations. I have never walked out from his presentation, without a good understanding of the consumer mindset and clear next steps for the project team. He is also quite flexible and great fun...
    Priya Sivaraman

    Priya Sivaraman - Insights Controller

    , Cereal Partners UK
  • I really enjoy working with Alex. He enthusiastically brings our customers to life and my stakeholders really enjoy his presentations, which are clear, fun and engaging. He takes care of the fieldwork without any fuss, and manages to get a lot of information from even short chats with busy, grumpy commuters! The analysis is very insightful and inspiring; we get...
    Ruth Buchanan

    Ruth Buchanan - Head of Customer Insight

    , SSP UK


  • ben-and-jerrys
  • moet-hennessy
  • phillips
  • johnson-and-johnson
  • nestle
  • mastercard
  • itv
  • cpuk
  • gsk
  • hm-gov
  • mitchells-and-butlers
  • allied-bakeries
  • britvic
  • compassion-uk
  • ssp-uk

Case Studies